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News Release




Using Video to Engage and Interact with Online Travel Shoppers


Three travel industry experts on share their perspectives on using online video as a powerful, emotive and persuasive media to reach travel shoppers, and offer tips and advice on how to use it to your advantage.

VFM Leonardo's Chief Marketing Officer, John McAuliffe, shares current trends in video viewership online and key findings from a study on hotel eBusiness.

GeoBeats CEO, Ashish Khurana, shares tips and best practices for producing videos that are compelling and engaging and show examples of effective hotel videos.

David Attardi, director of eCommerce at hotel management company B.F. Saul, presents the results of launching video for his hotel properties and offers insights on how to get the most value out of your investment in online video.

Key topics covered:

  • How the internet has revolutionized travel shopping
  • Online retailers using video to increase sales
  • How travel industry experts see video
  • Five tips for producing an overview video
  • How to choose a video production vendor
  • Examples of good hotel videos
  • Where and how to use video
  • Measuring video ROI by revenue and engagement
  • Advice for getting started with video
  • Ways to get your video out online where travel shoppers can easily view it