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SevenMustHaves
7 Must-Haves for a Great Mobile Hotel Website

The web today extends into the mobile space. We’ve established that the mobile travel market is big – and growing; that travelers prefer mobile websites to mobile apps; and that mobile sites should be optimized to maximize their effectiveness. To maximize your web presence, your hotel needs a mobile site that does everything your traditional website does, and is optimized for viewing on today’s smartphones.

This guide looks at seven important components that your mobile site needs to help you stand out from the crowd and make you a leader in the mobile hotel marketing space.




 

A Best Practices Guide to a Mobile Website for Hoteliers

Many hotels and hotel brands are building up their mobile presence to capture the travel shopper on the go. The mobile space offers tremendous opportunities for hotels - opportunities to provide value to customers and drive revenue through smartphone-optimized websites and marketing programs.

While all of the well-known hotel brands have mobile websites and applications at the corporate level, hotels with stand-alone websites remain underrepresented on smartphones. This makes 2012 a great time for to capitalize on the growing mobile market.




 

Five Things Every Hotel Marketer Needs to Know about Facebook

Whether you’re thinking about setting up a hotel Facebook page, have one that you’re looking to enhance, or think you’ve mastered Facebook marketing… you will benefit from learning new ways you can leverage Facebook to engage with hotel guests and travel shoppers!

 




 
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Three Musts for Every Hotel Marketer’s Tool-Kit

Given the way travelers shop for hotels online, you need to make it easy for them to explore your hotel through multi-media, connect with you on social media, and access your hotel seamlessly on their smartphone browsers. And they need to be able to do all of these things through all stages of travel. 

Take a closer look at why these components need to be a part of your hotel marketing tool-kit.




 

Improving Conversions Starts with Reaching and Engaging Consumers

As travel shopping continues to fragment within the online space to a myriad of channels, devices, and platforms the role of the hotel marketer is becoming increasingly complicated. Today, audiences are jumping from online travel agencies to review sites to social media and so on, using their smartphones, computers and tablets to do so.





Online Merchandising: What is it? How Can You Use it to Your Advantage?
By Paolo Boni, President & CEO, VFM Leonardo, Inc.

The retail industry has long understood that product presentation impacts sales. The hotel industry, however, isn't using merchandising strategies to their full advantage online. There are valuable opportunities for hoteliers to learn from other retailers and enhance their online presence, making their hotels more visually compelling and more engaging than the competition.

Learn:

  • How online merchandising strategies apply to the online travel industry
  • What drives online travel shoppers to book one hotel over another
  • Six simple ways to use online merchandising to your advantage




 

Top 5 Online Merchandising Tips For Hoteliers

An easy way to understand online hotel merchandising is by thinking of travel websites and social media sites as mega-stores with thousands of hotel listings sitting on the shelves. Naturally, the hotels with the most compelling displays get picked off the shelf, or booked, more often than the rest.  Find out five creative, but simple, ways to enhance your online presentation and stand out from the glut of sameness online.

Five tips on how to merchandise your hotel online!

 


 

 


How to Use Online Video to Increase Conversions


10 easy steps to getting started with video and how others hoteliers are using video to increase conversions now.

There are no hard and fast rules for hotel video that guarantees the greatest conversions because there are a number of factors that come into play - hotel location, type, seasonality, just to name a few. There are, however, steps any hotel can take to get started with video. Find out what steps you need to take to drive conversions using video.

 



Discover the Difference a Rich Visual Experience Makes


Online video is proven to be one of the most effective online conversion tactics for hotels (according to the Hotel E-Business Survey). But more importantly, hotels that are providing rich visual experiences that include video are getting the best sales conversion results online.

Learn:

  • What online travel shoppers want
  • Best practices for syndicating and displaying online video
  • How a rich visual experience drives more bookings




 



Essentials of Excellent Hotel Videos

More and more consumers are watching online video when considering a purchase. It’s also one of the most effective online conversion tactics that over 60% of hoteliers are planning to launch this year. But what makes a great hotel video?

Learn:

  • 6 essential elements of an effective hotel video
  • What effective hotel videos look like
  • How to produce and syndicate video




 



What Online Travel Shoppers Want: How Visual Merchandising Drives More Bookings

The world of travel shopping is changing in ways that reflect overall trends in Internet commerce. According to market research, online hotel shoppers value rich visual content that informs and supports their buying decisions. As their expectations grow, they are gravitating to hotels that most effectively present themselves online.

Learn:

  • How visual merchandising drives more bookings
  • How online retailers and other hotels are visually merchandising online
  • Steps you can take to get started

 


 

 



Online Merchandising: How Hoteliers Can Enhance their Online Presence, Set Themselves Apart and Drive More Bookings

What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels. In other words, hotels are not presenting their unique stories and special qualities in a compelling way online. Instead, online searches pull up a series of undifferentiated “listings” that fail to entice shoppers or provide clear incentives to book.

 


 

 



Online Travel Content is in Need of a Makeover

Travelers have had enough of the generic, poorly organized, and confusing written and visual content on travel sites. Does your online content need a makeover?

 


 

 
You want to attract more travel shoppers - so download this whitepaper to learn how!


Attracting More Online Travel Shoppers with Video

Tell Your Hotel’s Story with Video

It’s a competitive market online for hotels these days. What can you do to attract online travel shoppers, set your property apart and produce more hotel bookings? The answer, as a growing number of hoteliers have found, is to tell your story in a unique and compelling way -- tell it with video and get that video in front of as many shoppers as possible.

 


 

 
You want to attract more travel shoppers - so download this whitepaper to learn how!


Understanding Online Travel Shoppers

How Smart Hoteliers are Engaging Today’s Travelers and Driving More Bookings

In a travel market overflowing with options and offers, it can be very difficult to differentiate your hotel and clarify the unique value you provide guests. How can you cut through the online clutter and boost bookings if you don’t fully how travelers are shopping for hotels and what they want to see?

 


 

 
You want to attract more travel shoppers - so download this whitepaper to learn how!


Steps to Capitalizing on Travel Websites

Today’s travelers are choosing to book hotels that inspire them, effectively articulate why their rooms and amenities are ‘worth’ the price, and how they can provide the experience they’re seeking.

Applying online merchandising techniques is a critical step hoteliers can take to capitalize on travel websites - the sites that travelers use to used to research and compare travel products online. This includes more than just booking engines, but also travel review sites, portals, meta-search engines, among others.

 


 

 
You want to attract more travel shoppers - so download this whitepaper to learn how!


What Do Travelers Experience When they Walk through Your Digital Front Door?

“When I started in the hotel business 52 years ago, the first impression customers had of our hotels was the lobby when they walked through the front doors. But in this digital age, often the first impression comes when they visit Marriott.com. It’s our digital front door.”

— Bill Marriott, Chairman & CEO of Marriott International


It’s increasingly likely that travel shoppers will first encounter and experience your hotel online. From desktops, laptops and hand-held devices, they consume images and anecdotes, offers and insights. They evaluate, compare and choose. The journey now starts with a search.